Munson Health
Brad Platt

Brad Platt believes a person has to give to receive. So do his business partners. It’s a personal philosophy that has served them well over the years. When they launched a start-up real estate company in Traverse City seven years ago, they decided support for a local charitable organization would be an important part of their business plan.

Following that plan, all agents at Century 21 Northland donate $25 from each closing to the Healthy Futures program at Munson Medical Center. Healthy Futures promotes the health of mothers-to-be and young children in the area. “We just hit the $30,000 mark,” Brad said. “I have one- and three-year-old daughters, so I like supporting this program.”

Brad, 42, is beginning a three-year term on the Munson Healthcare Regional Foundation Board. He brings an entrepreneurial spirit, energy, and passion to the board. “I’d like to think I can help raise money – I’m very comfortable approaching anyone,” he said. “We’re huge fans of Munson.  

Both of my daughters were born there and my wife had a serious health scare last year and had her treatment there.”

Raised in Houghton Lake, Brad graduated from Central Michigan University in 1994. He wanted to experience a winter in the mountains out west and he moved to Vail, Colo. He stayed for six years, and then moved to Chicago, Ill. for another six years, saving his money to fulfill his lifelong dream of being a business owner in Traverse City.

Brad and his partners opened Century 21 Northland in 2006 and currently operate six offices in the area. The company is the fastest growing real estate brokerage in northern Michigan and also recently opened Northland Property Management and Northland Vacation Rentals. Brad was nominated for the Traverse City Business News “40 under 40” in 2008, 2009, and 2010 and was recently awarded the Entrepreneur of the Year by the Women’s Council of Realtor’s Chapter in Traverse City.

He also is a writer and published his first novel, Deadstream , in December 2005. “We opened our brokerage a few months later and I just haven’t made the time to write again, but I plan on pursuing that in the future.”

Brad lives in Traverse City with his wife, Julia Lilley (also a partner in the company) and their two daughters, Grace, 3, and Eliza, 1.