November 13, 2007

Cell Phone Users Encouraged to ICE Their Directories
North Flight EMS, other first responders believe acronym will help save lives

North Flight EMS personnel often respond to situations where the patient is unable to communicate important medical information.

Grand Traverse area first responders are joining together to encourage cell phone users to put their emergency contact information on their phones using the acronym ICE. ICE stands for "In Case of Emergency."

"The goal of ICE is to encourage cell phone users to store their emergency contacts by using the acronym 'ICE' followed by the contact's name and number," said Dan Patton, North Flight paramedic. "The idea originated with an ambulance driver in England and has spread across Europe and into the U.S."

For example, a participant in the ICE program would simply type "ICE1John Doe," "ICE2Doctor Smith," and other contacts as appropriate. First responders would check a patient's cell phone for the contact information.

ICE cards listing contact information also can be placed in wallets.

"It's important to list phone numbers for contacts where they are most likely to be reached," Patton said. "Home phone numbers are not useful during the day if contacts are not usually home. Day and evening hours should be listed."

The web site ice4safety.com contains more information about the program.

Contact:  Meghan Whinnery
or Dale Killingbeck
Munson Healthcare
Corporate Communications
(231) 935-0757
news@mhc.net